I suppose if you visit the home of newly crowned Pride of Britain “Fundraiser of The Year” Paula Maguire, Ice has to make an appearance at some point.
Paula was the lady that spotted the fund-raising potential of humans throwing buckets of icy water over each other.
She started the UK version of the phenomenon called the Ice Bucket Challenge, to raise much-needed money for the Motor Neurone Disease Association.
Starting with a humble target of five hundred pounds, by yesterday afternoon the total on her Just Giving page stood at four million, fourteen thousand, two hundred and seventy-nine pounds!
Paula began raising money for the MND Association in 2009 after her uncle Stuart died just nine weeks after being diagnosed with motor neurone disease. Her initial aim was mainly to raise awareness because, before her uncle’s death, most of her friends and family had not even heard of the illness.
Since then she’s run every Great North Run, two Great Yorkshire Runs, a Great South Run, the Leeds Half marathon, Tough Mudders, the London Marathon, abseiled down a viaduct and jumped in the sea on Boxing Day amongst many other challenges.
But the thing that really caught the great British public’s attention, was the video she posted of herself having a bucket of iced water thrown over her. It immediately went viral, and began the Ice Bucket Challenge craze that swept the UK and raised unprecedented amounts of money for the Motor Neurone Disease Association – half of their annual income for the year!
In her uniquely selfless style, after Paula received the award, she’s quoted as having said “You only have to meet someone with motor neurone disease to see how devastating it is. I just hope Pride Of Britain will boost that awareness. I don’t do this for me, I don’t do this for awards, I do it to help all those people who are living with motor neurone disease. This award is for all of them and for those not here anymore”.
Cristian and I visited Paula and her husband Robert to photograph them as one of our 26 Miles 4 MND portraits. You’ll be able to see Cristian’s ice sharp portrait during the 26 days leading up to his marathon attempt in November / December this year. Until then, here are some more snaps taken by myself and Robert of us setting up for what was to become Paula’s TENTH Ice Bucket Challenge!
If you’d like to help the great work of the Motor Neurone Disease Association, click HERE for the “26 Miles” Just Giving Page…. We’re aiming at raising two thousand six hundred pounds. That’s a bit more ambitious than Paula’s initial five hundred pound target – Watch this space!
(click on any picture to enter the gallery)